Your Amarillo Insurance Agency, Since 1975

Herring Insurance Agency is an independent agency that shops 20+ carriers to find coverage that actually fits your life — not just whatever one company happens to offer.

50+ Years Serving the Texas Panhandle

20+ Carriers in Our Network

Third-Generation Family Ownership

Germania Insurance Specialists

What Our Clients Are Saying

Find the Right Coverage for Your Home, Ranch, Business, or Barndominium

Whether you're insuring a first apartment in Amarillo, a ranch operation out in the Panhandle, or a barndominium that other carriers couldn't place, we have the carrier access and the local experience to get it done.

Large gray suburban house with a covered porch, dormer windows, and a wide lawn in daylight

Personal Insurance

Home, manufactured home, renters, condo, vacation rental, and more. We help Amarillo families find personal coverage that holds up when it actually matters.

Red barn with white trim and black roof in a grassy field under a blue sky

Barndominium Insurance

We're one of the few agencies in Texas writing barndominium policies across the entire state. If another agency turned you away, we should be your next call.

Two people in a yellow convertible driving on a winding road beside a rocky cliff at sunset

Auto Insurance

From daily drivers to RVs, motorcycles, and boats, we shop the market to find vehicle coverage worth having.

Smiling chef holding a decorated cake in a cozy café with hanging lights and menu boards

Commercial Insurance

Small business, commercial property, farm equipment, and commercial auto. We understand the operations that keep the Texas Panhandle running.

Shopping Multiple Carriers Is How We Make Sure You're Not Overpaying

As an independent insurance agency in Amarillo, TX, we don't work for any single company. We represent more than 20 carriers — including Germania, Progressive, Foremost, and Bluefire — and we compare options across all of them to find coverage that fits your situation and your budget.


A captive agent is limited to one company's products. We're not.



Most clients come to us because they've been on the same policy for years and aren't sure they're getting a fair rate. Others reach out because they own a property — a barndominium, a manufactured home, a pole barn — that standard carriers won't touch. Either way, the answer is the same: we shop across our network and come back with real options.

Red sandstone cliffs under a blue sky, with green shrubs and trees in the foreground.
People relaxing outdoors beside a camper van, seated in foldable chairs on dry grass.

Some of the Carriers We Work With

Serving Amarillo Since 1975

Three generations of the Herring family have answered phones at this agency. Patrick Herring carries on that legacy today, with the same local roots, the same direct service, and the same commitment to showing up when a claim comes in.


We serve clients in Amarillo and throughout the Texas Panhandle, from Canyon and Dalhart to Dumas, Bushland, and Claude.

Trusted by Amarillo Families Since 1975

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Holub A.

Raven M.

Derrick C.

Jackie N.

Dominic R.

Don S.

Tate H.

Randy B.

Jennifer S.

Nikki K.

Jarett W.

Frank M.

Kimberly B.

Michael C.

Ronald L.

Michael G.

Vanna S.

Jennifer C.

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Fred C.

Shawna H.

Sandra Y.

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What Our Clients Are Saying

Black quotation mark icons on a white background
Treyten C.

Smokeeater1344

Holub A.

Raven M.

Derrick C.

Jackie N.

Dominic R.

Don S.

Tate H.

Randy B.

Jennifer S.

Nikki K.

Jarett W.

Frank M.

Kimberly B.

Michael C.

Ronald L.

Michael G.

Vanna S.

Jennifer C.

Jennifer C.

Fred C.

Shawna H.

Sandra Y.

Caroline B.

Dhchd D.

AAA logo with red letters inside an oval and a blue swoosh on a white background
Accident Fund Insurance Company of America logo with black, white, and yellow geometric mark
Aflac logo in blue with an orange duck mascot on a white background
American Modern logo in blue and green
Bristol West Insurance Group blue logo with stylized B icon and text
The Cincinnati Insurance Companies logo with stylized blue building lines and teal text on a white background

What Amarillo Residents Ask Before Choosing an Insurance Agency

  • What is an independent insurance agent?

    An independent insurance agent represents multiple carriers rather than a single company. That means we can shop your coverage across 20+ carriers and recommend the option that best fits your situation, without being limited to one company's products or pricing.

  • Does Herring Insurance offer barndominium insurance?

    Yes. Barndominium insurance is one of our specialties. We write barndominium policies across the entire state of Texas and work with carriers who understand how these properties are built and used. If another agency turned you away, give us a call.

  • Which insurance companies does Herring represent?

    We work with more than 20 carriers, including Germania, Progressive, Foremost, Bluefire, National Summit, and CNA Surety. Germania is our primary carrier and the company we write the most business through, but we compare across our full network to find the right fit for each client.

  • How do I make a payment or file a claim?

    Germania policyholders can make payments directly through the Germania client portal — the link is in our site footer. To file a claim, visit the Germania claims page or call our office at 806-355-6596 and we'll walk you through the process.

  • What insurance companies are available in Amarillo, Texas?

    Amarillo is served by both captive agents — who work for one company — and independent agencies like Herring, who represent multiple carriers. Working with an independent insurance broker in Amarillo means more options compared side by side, rather than a single company's take on your coverage.

  • Who is the best insurance agent in Amarillo, TX?

    The right agent is one who knows your needs, can shop multiple carriers on your behalf, and picks up the phone when you call. Herring Insurance has been doing exactly that for Amarillo families and businesses since 1975.

Ready to Stop Guessing and Start Comparing?

Getting an insurance quote in Amarillo is straightforward. Call us at 806-355-6596, submit our contact form, or stop by our office at 2921 I-40 W. We'll look at what you have, shop it across our carrier network, and give you a straight answer.