Three Generations of Local Insurance, Right Here in Amarillo

Herring Insurance Agency of Amarillo has been placing coverage for Panhandle families and businesses since 1975 — not as a franchise, not as a national call center, but as a locally owned, independent agency that answers its own phones.

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Our Mission

Our mission is to provide individuals, families, and businesses across the State of Michigan with clear insurance guidance, dependable coverage options, and personal service that helps them make confident decisions about protecting what matters most.

Our Core Values

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Relationships Come First

Insurance works best when there is trust. Many of our clients have been with us for years, and some families have worked with our agency for generations. We believe in building long-term relationships, not just selling policies.

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Honest Conversations

We believe in straightforward advice. Our job is to explain your options clearly, answer questions honestly, and help you choose coverage that truly fits your situation.

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Service You Can Count On

When clients reach out, they deserve real help from real people. Our team works to respond quickly, follow through, and make the insurance process easier whenever possible.

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Guidance Over Pressure

 Insurance decisions can feel overwhelming. Rather than pushing a quick sale, we focus on helping clients understand their options so they can make confident decisions.

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Commitment to Our Community

With offices in Battle Creek and Rochester, we are proud to serve communities across the State of Michigan. Being a local agency means understanding the people and businesses we protect.

The BEW Promise

Real People, Real Help

When you call BEW, a person—not a bot—answers.

Straight Talk

We explain options clearly, without confusion or jargon.

Family First

You’re treated the same as we’d treat family—respect, honesty, and priority.

Follow-Through

Our commitment doesn’t end at sale. We back every policy with accountability and support.

Ready to Work With an Agency That Knows This Part of Texas?

Call us at 806-355-6596, submit a quote request online, or stop by our office at 2921 I-40 W in Amarillo. We'll take a look at what you have, shop it across our carrier network, and come back with honest, straightforward options.